Innovation
Subverts expectations
Question basic assumptions
Convert problems into ideas
Basically throw out of the window what is the current standard and start from scratch, focus on the best experience for the given platform.
Fits into the flow of real life (no obstacles, external requirements)
Non-disruptive: provide value without getting in the way
Anything that makes the user more confident in using your app is great.
Trust
Attribution: the user can see, can cause and effect. It’s empowering
You can trust an app when the way it works feels transparent
Offer ways to adjust app intelligence
Refinement
Explore your ideas
Take your time
Draw inspiration from the real world (think like the calculator app) but make sure it doesn’t conflict with the expectations from a digital UI
Don’t be afraid to throw things away
Aesthetics
Avoid displaying too much information at any given time, show only what matters, remove clutter as much as possible
The goal is to get people concentrated and present in the current moment
Create a consistent design language
Layout every screen side by side
Design for the platform
Inclusion
Make your app as accessible as possible
Attention to detail
Attention to detail makes your app stands out from the crowd
