Peer Group Benchmarking ships early next year (early 2023)
Overview
New tab in App Store connect besides “Metrics” and “Retention”
Top Business Priorities is probably “Conversion Rate” for Growth
Do you have more opportunity to grow? Answered by Benchmarking!
It shows how similar apps are performing compared to your app
See the conversion rate of how your app compares to peer group
No individual apps performance is revealed
25th, 50th and 75th percentile of group is shown
Metrics

Comparable metrics:
Conversion Rate
Day 1, 7 and 28 retention shown
Crash Rate shown
Average Proceeds per Paying User
Relevancy and privacy
Peer group creation based on:
App category (e.g. Travel, Photo and video, Action games)
Monetization type (e.g. Free, Freemium, Paid, Subscription)
Differential privacy used to ensure aggregated data is helpful but private
Taking action

Ways you can act on specific parts you’re missing out on:
Acquisition
Product page optimization
Custom Product pages
Usage
Ip-app events
App Clips
Monetization
Pricing tiers
Promoted in-app purchases
