“Later this year” able to use custom product pages & product page optimizations
Custom product pages
Different features can be showcased for different users
Customizable metadata: App preview videos, screenshots, promotional text
Pages are fully localizable
Shareable via unique URL (e.g. for a newsletter, highlighting a specific feature)
App Analytics: Impressions, Downloads, Conversion, Retention, average proceeds
Up to 35 custom product pages possible (per app)
No submitting of new version of app needed for custom product pages
Product page optimizations
“Original” and “Treatment” page, basically “A/B” testing
Up to 3 different treatments possible, reach can be chosen
App icon, preview videos etc. changeable
Users with alternative treatment will see the alternative app icon in home screen
Developers need to add alternative app icons into their assets
Restricting a treatment to a specific language is possible
Monitor: Impressions, Downloads, Conversion, Improvement
Most effective treatment can then be applied in next update to be default
Full API support in App Store Connect API for both features (automatable)
Get ready to optimize your App Store product page
Discover new ways to make your product page more relevant. Learn how you can use custom product pages to highlight different features and content in your app for different users. Explore how you can optimize your product page by comparing the effectiveness of different visual assets to see what users like most. We’ll cover what you need to know, the assets to prepare, and how to get ready to create the most effective product page for your app.
Missing anything? Corrections? Contributions are welcome!
Written By
Jeehut