App Store will show event cards, in product page & elsewhere
Promotion possible up to 2 weeks before event start
Supported on iOS & iPadOS
Events created directly in AppStore Connect
Require start & end, min 15 minutes, max 31 days
After end, event archived for 30 days, accessible via link
Approval process by Apple needed
10 events approved at a time, 5 published max
Event Analytics provided, including Impressions, Opens, Downloads, Notifications
Will launch “later this fall”
Meet in-app events on the App Store
Discover how you can promote timely events happening in your apps and games — like a game competition, a movie premiere, and more — directly on the App Store. We’ll show you how in-app events now appear on the App Store and how to create, schedule, and manage them in App Store Connect.
Missing anything? Corrections? Contributions are welcome!
Written By
Jeehut