Five elements of intentional design:
Radical Simplification
remove everything, just keep what people need
Deep Understanding
know the person that you want to reach and the actually problem that they have.
Extreme Focus
Focus on the value that you want to bring
Know what people really want
Personal Connection
Edginess can help your app connect to people
Make your app memorable
Direct Communication
Draw on what people know
Featured apps:
Streaks Workout (paid)
Carrot Weather (paid)
Rosarium (love this Apple Watch interaction)
