Introducing Apple File System

See what’s new in subscriptions. Learn how our improvements give you more flexibility and control over pricing, and provide powerful incentives to engage and retain your customers.

iOS 10 introduces SiriKit, a new framework enabling apps to integrate with Siri. Simply by speaking, your apps can send messages, place calls, send payments, and more. Learn how SiriKit helps you create new experiences on iOS and explore design principles for creating a great Siri experience.

Search Ads provides a new way to increase awareness of your apps in App Store search results. Learn how sponsored ads in App Store search work, see a preview of the powerful targeting options, reporting and attribution features and how quick and easy it is to get started.

Learn more about Swift Playgrounds, the new iPad app that teaches coding using the powerful Swift programming language. Explore the featured content, complete with puzzles that help you master each coding concept. Learn more about the coding features of Swift Playgrounds and see how the editing experience was re-imagined for touch. Learn to use the included templates to build playgrounds and look at the available features in the new playground book format.