Introducing Search Ads

See what’s new in subscriptions. Learn how our improvements give you more flexibility and control over pricing, and provide powerful incentives to engage and retain your customers.

iOS 10 introduces SiriKit, a new framework enabling apps to integrate with Siri. Simply by speaking, your apps can send messages, place calls, send payments, and more. Learn how SiriKit helps you create new experiences on iOS and explore design principles for creating a great Siri experience.

Learn more about Swift Playgrounds, the new iPad app that teaches coding using the powerful Swift programming language. Explore the featured content, complete with puzzles that help you master each coding concept. Learn more about the coding features of Swift Playgrounds and see how the editing experience was re-imagined for touch. Learn to use the included templates to build playgrounds and look at the available features in the new playground book format.

The Apple File System (APFS) is the next-generation file system designed to scale from an Apple Watch to a Mac Pro. APFS is optimized for Flash/SSD storage, and engineered with encryption as a primary feature. Learn about APFS benefits versus HFS+ and how to make sure your file system code is compatible.