Meet in-app events on the App Store

Written by Cihat Gündüz

Description: Discover how you can promote timely events happening in your apps and games — like a game competition, a movie premiere, and more — directly on the App Store. We’ll show you how in-app events now appear on the App Store and how to create, schedule, and manage them in App Store Connect.

  • App Store will show event cards, in product page & elsewhere
  • Promotion possible up to 2 weeks before event start
  • Supported on iOS & iPadOS
  • Events created directly in AppStore Connect
  • Require start & end, min 15 minutes, max 31 days
  • After end, event archived for 30 days, accessible via link
  • Approval process by Apple needed
  • 10 events approved at a time, 5 published max
  • Event Analytics provided, including Impressions, Opens, Downloads, Notifications
  • Will launch "later this fall"

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Written by

Cihat Gündüz

Cihat Gündüz

Native iOS & Android developer who loves to share reusable work, like BartyCrouch, AnyLint, HandySwift & more. Founder of Flinesoft, an app company preparing for a "better future".