Written by Federico Zanetello

Description: Through stories, interviews, and artifacts we will uncover valuable design processes, techniques, and best practices of Apple Design Award winning apps and games.

• Innovation
  • Subverts expectations
  • Question basic assumptions
  • Convert problems into ideas

Basically throw out of the window what is the current standard and start from scratch, focus on the best experience for the given platform.

• Fits into the flow of real life (no obstacles, external requirements)
• Non-disruptive: provide value without getting in the way

Anything that makes the user more confident in using your app is great.

• Trust
  • Attribution: the user can see, can cause and effect. It’s empowering
  • You can trust an app when the way it works feels transparent
  • Offer ways to adjust app intelligence

• Refinement
  • Explore your ideas
  • Take your time
  • Draw inspiration from the real world (think like the calculator app) but make sure it doesn’t conflict with the expectations from a digital UI
  • Don’t be afraid to throw things away

• Aesthetics
  • Avoid displaying too much information at any given time, show only what matters, remove clutter as much as possible
  • The goal is to get people concentrated and present in the current moment
  • Create a consistent design language
  • Layout every screen side by side
  • Design for the platform

• Inclusion
  • Make your app as accessible as possible

• Attention to detail
  • Attention to detail makes your app stands out from the crowd